When I first heard about the idea of twitter I thought it was pretty stupid. It didn’t interest me at all to know that my friend was just getting out of the shower or about to watch a movie. But eventually curiosity got the best of me. I created a twitter account, and haven’t looked back since. Though at times it is an even bigger distraction than Facebook, I do believe twitter can be a very useful tool for both socializing and business.
I use twitter mainly to follow sports news, updates and rumors, following mainly writers, TV personnel, and certain players. But I also use it to follow a select few celebrities, artists, and comedians. These people have a following ranging anywhere from 20 people, to over 1.6 million (@ConanOBrien). From a business perspective anytime Conan Obrien says something, 1.6 million people automatically see it. So anytime he has a show or wants to promote a product he has a following of people that will take a serious look at it just because Conan said so.
Twitter has also changed media by allowing people to get up to the second news. Recently someone tweeted the former Canadiens coach, Pat Burns, had passed away, and within minutes almost every hockey writer tweeted the same thing, only to realize that this was an unconfirmed rumor, and he was indeed still alive. This just goes to show how twitter can also be a pretty dangerous tool. If it is not used carefully, and someone like @ladygaga (largest twitter following, over 6.3 million people) were to tweet something false, there could be major consequences.
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